Promoted Video Pins are simply Promoted Pins that feature a video instead of a static image. More importantly, the views associated with that organic Pin are not counted towards your advertising costs. One advantage of Promoted Pins is that the “Promoted” mark disappears when someone saves it to their board. The most noticeable difference between a Promoted Pin and a regular pin is that Promoted Pins say “Promoted” at the bottom: It shows up as a natural part of the home feed. Promoted PinsĪ Promoted Pin is just like a regular Pin, except you can pay to have it promoted and seen to your target Pinterest audience. It’s important to understand what each Pinterest ad type is so you can make an informed decision on which is best for your brand. Pinterest offers a number of different ad types to cater to various brand needs. 3 tips on creating a successful Pinterest ad.Learn how to get started on Pinterest ads: With these stats in mind, advertising on Pinterest seems like a no-brainer. 80% of weekly Pinners have discovered a new brand or product on Pinterest.45% of people in the US with a household income over $100K are on Pinterest.Millennial users as a group are up 35% year over year.Almost 80% of US Millennial women and 40% of US Millennial men are on Pinterest.Pinners spend 80% more in retail than non-Pinners.Other important Pinterest demographics and statistics to know include: In Q3 2021, Pinterest reported 444 million monthly active users (MAUs) and a potential advertising audience of 233 million. Because of this, it offers a unique opportunity for advertisers. In essence, Pinterest is a platform people use to get inspired.

People use Pinterest for a variety of reasons: to discover new products, save new ideas and plan new projects.

Pinterest video ads